Outline in McoM 111

Chapter II Outline: Books: Rearranging the Page

Part One, The Mass Media Industries

I. Publishers Nurture Ideas and Try to make money
A. The industry sells its products like any commodity in a market
B. The industry is decentralized among a number of sectors whose operations bear little resemblance to each other.

II. How American Book Publishing Grew
A. The first books in the US were imports, brought by the new settlers or ordered from England after the settlers arrived.

III. Cheaper Books Creates a Mass Market
A. Book Clubs replaced door-to-door sales agents a way to reach people who otherwise wouldn't buy books.

IV.Grove Press tests Censorship
A. In 1959, Groove published the sexually explicit "Lady Chatterley's Lover" by D.H Lawrence

V.Investors Buy Up Publishing Companies
A. Beginning in 1960s, publishing companies began to consolidate.

VI.Book Publishing at Work
A. About manuscripts that 20 or 30 publishers turned down but that some bright-eyed editor eventually discovered and published.

VII.Authors and Agents:Where Books Begin
A. Publishers acquire books in many ways. Some authors submit manuscripts "over the transom," which means they send an unsolicited manuscript to a publishing house, hoping the publisher will be interested.

VIII.How Do Books Get Published?
A. books start with author, who proposes a book to an acquisitions editor, usually with an outline and some sample chapters.

IX.Book Industry Has Five Major Markets
A. Trade Books- sold through bookstores
B. Textbooks- published for elementary,high school and college students.
C. Religious Books- Hymnals,Bibles and prayer books.
D. Mass Market paperbacks- defined by their subjects but by where they are sold.
E. University Press Books and Book Clubs- one that univ. publishes.

X.Corporations Demand Higher Profits
A. Consolidation in the book business means the giants in today's publishing industry are demanding increasingly higher profits.

XI.Chain Bookstores and Internet Retailers Compete
A. Big chains such as Borders and Barnes and nobles, account for more than half the bookstore sales of trade books.

XII.Small Presses Challenge Corporate Publishing
A. Nation's large publishing houses publish 80 percent of the books sold each year, but some of the nation's publishers are small operations with fewer than 10 employees.

XIII.Publishers Promote Audio books and Digital alternatives
A. Audio books were first introduced in the 80s
B. E-books, the introduction of e-books is the latest attempt by publishers to expand the markets for their products.

XIV.New Technologies Affect Production and Consumption
A. Changes in Production
I. Computer monitor inventories can easily order new printings of books that are selling quickly so booksellers can keep the books in stock
II. Publishers are using Web sites to promote their books.
III. Large publishers are continuing to consolidate , and the number of small publishers is decreasing.

XV.Book Publishing Is a Complex Business
A. Because book publishing has been in America's culture so long, the contrast between book publishing's simple beginnings and its complicated corporate life today is especially startling.

My Reflections in MCOM 111

Reflection #12

Yesterday was an awesome and unique class meeting.. We watched the movie "Social Network" which deals about the story behind the invention of facebook. Mark Zuckerberg was the main character in the story he is also the youngest billionaire in the world. Mark and eduardo (co-founder of fb and his former bestfriend) have an argument regarding the share with the company wherein eduardo didnt receive the share he deserves. Doc treated us in the movie (big thanks to him) and we did a small review of the movie afterwards. Before leaving the class we go to Z-Burger and eat some stuff.





Reflection #4

Today i learned in class that newspapers are becoming useless because of the internet and speaking of the internet here comes the power of Google. Internet companies such as yahoo and google totally killed the newspaper as you can easily read the current issues and news by just clicking either internet explorer or firefox. See how technology makes our life a lot easier with its powerful evolution and capabilities.

Reflection #7

I learned today about the importance of creating your own blog where you can advertise as usual... right ziggy?

We created accounts for twitter, gmail, and blogger so that we can see what it looks like and to try it for ourselves..

Reflection #11

Yesterday, orals exam was awesome... doc interviewed us by getting some questions out of the exam and i think it did work pretty well. Doc asked me if magazines will permanently die because of the technology and e-books that is scattered around the net. I am happy because doc give me an A on the exam.

Reflection #10

Today we did a totally different and unique class that only doc chris can do. Doc posted the details in our upcoming trip to Ft. McHenry and White marsh mall and majority of the class posted their response immediately after receiving those details. We've been reminded again about the upcoming oral exam and the written one. One more thing, i realize that a class can still be active even though there are no classes at all..

Reflection #9

Today we discuss some parts of the exam and we did answer some questions out of it. Doc chris discuss about the largest companies and their affiliates. We did a lot of review in the past chapters. Also, we watch a youtube video titled "7 Words You Can's Say" by george carlin and it was fun. Last but not the list, we did the reflection stuff for a perfect finale...

Reflection #7

Last Thursday, Doc give us a taste of the exam by giving sample questions out of it. He also remind our group about the outline we need to finish. By the end of the class as usual, we made our group reflection regarding the things we've learned that day.

 

 

 

 

Exam in MCOM

Question #1
Marshall McLuhan once wrote that the “media is the message, and that electronic media will become an extension of our minds and bodies. Can you name a form of electronic media that we have used in class that enables you to extend your mind and body at the same time and demonstrates that media is everywhere? How have we used electronic devices that is different from all other classes that you have had at CCBC?

#1) One form of electronic media device that we have used in class is laptop and desktop computers wherein they really show that media is everywhere. By exploring the net, you will be exposed to a lot of interesting stuff like advertisements, television shows, etc. In this class we really used the potential of these devices like using facebook when doing class discussion. It is totally different and fun unlike my other class which is full of board discussions. Pg.5

Question # 2
Which founding father of the United States made his fortune in the media as the first chain operator? Extra Credit: Name the media form that he used to get rich.

#2). Benjamin Franklin was the first one who made his fortune using media. He use his printing business to get rich one of them is newspapers. -book

Question # 3
Based on Biagi (2010), our textbook, why are media companies really in business to do?

#3). Mass media companies have one common goal in their mind and that is money. American media are businesses, vast businesses. The products of these companies are entertainment and information that depends on the attraction of media consumers to generate income. -book

Question # 4
Which mass media is the oldest and which mass medium is the oldest?

#4). Newspapers were the oldest mass media and the oldest mass medium is books in addition, the youngest mass media was the mobile.  -book

Question #5
Can you name at least five of top ten media companies in the US, and name some of the other media properties that they own next to each company?

#5). Top ten media companies in US

A. Walt Disney Co. –ESPN, ABC Family

B. Time Warner – Warner Music Group Corp

C. Comcast Corp. – AT&T, G4tv, Susquehanna Communications

D. Google- Android, AOL, YouTube

E. CBS Corp. – Mp3.com, CNET networks                 -source: internet

Question #6

We have discussed media consolidation frequently in class because of the power that it gives to a relatively few individuals. Take a stance on this issue.
Is it a good thing for America that only a few companies control what you see, read, hear, or search online? Cite at least three reasons.
Or is it a bad thing that only a few companies control what you see, read, hear or search online? Cite at least three reasons?

#6). Based on the current issue about media consolidation I agree that it will be a good thing if only few companies can control what you do online because if there are a lot of companies that can do the same, how can you still have privacy? Many companies will determine your place and you will become exposed in the whole world which really sucks. –book and internet

Question #7
Who was the first woman publisher in America according to Biagi (2010) and briefly explain how she assumed this position?

#7). Anna Zenger was the first woman publisher according to Biagi she became the first woman publisher because her husband was thrown in jail for sedition. -book

Question #8
Can you name the inventor of the phonograph and when he invented it?

#8). Thomas Alva Edison invented the phonograph in 1877. -internet

Question #9
Can you name who invented the LP?

#9). Peter Goldmark invented the LP. p.96

Question #10
What is the name of the trade group that represents the music industry and successfully sued Napster?

#10). The Recording Industry Association of America (RIAA). P.103

Question #11
Describe why Napster was sued?

#11). Napster was sued because:

1. Their users were directly infringing the plaintiffs’ copyrights.

2. Napster was liable for contributory infringement of the plaintiffs' copyrights.

3. Napster was liable for vicarious infringement of the plaintiffs' copyrights.  –the internet

Question #12
Which company is the leader in legal music downloads and controls more than 70 percent of the market?

#12).  iTunes Store -internet

Question # 13
Will the present music industry model morph or die because of iTunes, YouTube and Real Player and why briefly?

#13). In my opinion, I think those recording companies etc. will be dead in the future because music downloading in the internet is becoming more and more indemand as more people seek for free downloadable music and mp3s.  –book and internet

Question #14
Did the music industry really win the downloading war, or did Amazon, Apple, YouTube and Microsoft win the downloading war? Why?

#14). I think in my opinion, I think the music industry didn’t win the downloading war at all because the popularity of these websites such as amazon, apple, etc  are rising annually and it increases the possibility that more people will download music from their site.  -internet

Question #15
Amazon has emerged as the dominant leader in digital book downloads with its Kindle e-Reader, and Apple has emerged as the leader of TV shows, music and more with the iPod, iPhone and now the iPad.
Now that Apple is in the digital book business with the iPad (and to a lesser extent with the iPhone and iPodTouch) what do you believe will be the device that is embraced by the public: the iPad or the Kindle? Explain why?

#15). For me, I would go with the iPad not because im not familiar with kindle at all but because iPad for me is a more convenient one and it has a lot of great features like wifi, downloading apps, etc. Even though CNET recommends the consumers to buy the kindle, I would still go for the iPad, I don’t have a detailed and exact explanation about why did I choose the iPad maybe because im not familiar with the kindle at all or maybe I just love the design and looks of the Apple iPad.  -book

Question #16
This is a tough question, but we have discussed it in class. Apple and Adobe are presently fighting over the use of Adobe Flash as a video format because it slows down one’s CPU on one’s computer. Apple has banned flash on the iPhone, iPad, and the iPodTouch. Adobe has done its own tests of iPhones and iPads and states that Flash runs great on iPhones and iPads and that Apple is engaging in controlling behavior that borders on being monopolistic. State your case – You are a lawyer for Apple and you believe that Apple has a right to determine what software runs on their devices like the iPad and iPhone. State your reason why? Or you are a lawyer for Adobe and you believe that consumers should get the same experience on their tablets and smartphones as they do with their computers, and since Adobe Flash is the dominant video software used online and you believe that Apple is acting like a monopoly. State your case. Give me at least three reasons.

#16). If I am a lawyer of Apple, I would say that Apple should stay on iPhone and iPad because they both created by one company so for me, it is safe to have a flash player that has the same brand and company like your device and not to engage with other companies such as Adobe. -internet

Question #17
Will the magazine business die, morph or thrive because of new devices like the iPad and the Kindle? Explain your answer.

#17). Definitely, magazines are getting older as new technology emerges and they will surely die by 2012 in my opinion though. Imagine spending money with magazines when you can just read them online for free? Technology is just killing them from time to time. –book

Question #18
Name the 7 words that you cannot say on the radio, and name the comedian who said them and was busted by the FCC when someone complained. For extra credit: explain the circumstances that led to the complaint and why the complaint was made.

#18). This is a though question for me.. The seven dirty words are shit, piss, fuck, cunt, cocksucker, motherfucker, tits (doc sorry about those words but you asked for it) and they were listed by the comedian George Carlin in 1972. He identified these words, expressing amazement that these particular words could not be used, regardless of context. A man named Jon Douglas, who was driving in the car with his son, heard the early-afternoon broadcast and complained to the FCC that the material was inappropriate for the time of day. -internet

Question #19
Take a side. The FCC was created by President Roosevelt to protect the public, but has the FCC become too powerful and abused its authority, or do we need the FCC to regulate the media more because of the concentration of media ownership. Give me at least three reasons

#19). I would go with the regulation of media consolidation by FCC. Media consolidation is just getting worse and the fact that they multiply is just unfavorable to me. The FCC should stop these issues because those companies that I trust affiliates with other companies that sucks which I really hate about the media consolidation thing. I really felt embarrassed when Youtube became part of google because I’m a big Youtube fan so that thing really pissed me off. One more thing, what if Google affiliates with all of the companies you like? Would you feel happy about that? It’s like Google owns the whole world if that happens. -internet

Question #20
How has Apple and Google been able to beat the music industry, the TV and film industry, the phone industry and the electronics industry and become the unquestioned leaders in their field?

#20). Obviously, they are beaten by Apple and Google because of the popularity of these companies. People nowadays are using Google as their primary source of almost everything; people can watch whatever tv shows or mp3s they like by simply searching it on Google. Imagine how powerful Google is?  -internet